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Marketing Tips
Choosing an SEO or AdWords Consultant
Choosing an SEO or AdWords Consultant In an industry that to many seems full of charlatans, rip-offs and con-artists, there are in fact many honest, professional SEO and PPC experts who can truly help your business and save you money. But how do you find them among all the noise and “Be #1 in Google” [...]
Your Website IS your Online Store-Front
Would you distribute a sales brochure to potential customers which was designed a decade ago, contained missing pictures and outdated information? I suppose some might, but no successful business owner would. If you had a store front business on a busy pedestrian street would you never clean your windows or touch-up peeling paint? Would you [...]
Choosing a Winning Domain Name
Does your domain name communicate what you do? Is it memorable? Is it short & easy to spell? Does it contain keywords? Which comes first, the brand or the domain? Many start-up companies decide on their Domain Name first and then build their brand and identity around that name. Older, established companies tend to want [...]
Who Owns Your Google Analytics Account?
Google Account ownership can be a cause for conflict and data loss when client and service provider decide to part ways, or your marketing expert suddenly vanishes. This is especially true with Google Analytics Accounts. The question of account ownership needs to be addressed at the beginning of the relationship, as Google Analytics accounts and profiles are [...]