The Microsoft (Bing & Yahoo) Advertising Program
Microsoft adCenter™ (formerly MSN adCenter), is the Online Advertising division of the Microsoft Network (MSN) and is the Ad Engine powering advertising on both Bing™ and Yahoo™.
While Google continues to dominate the paid search engine market with their AdWords service, with over 30% of the market Microsoft is certainly not a channel to ignore in your marketing mix! Combined, Bing & Yahoo reach Millions of Internet searchers and users each day through both search engines, as well as their huge family of MSN and Yahoo content sites.
The Search Alliance between Microsoft and Yahoo represent an enormous opportunity for online marketers and advertisiers. The Search Alliance accounts for nearly a third of search engine advertising traffic: over five billion search queries a month!
While the Yahoo! and Microsoft Search Alliance represents a great opportunity for advertisers, advertising on multiple networks can still introduce complexity to marketers’ already-busy workdays. Whether you’re an expert or new to online advertising, I can help you launch your Microsoft adCenter campaigns and manage them successfully to grow your business. I can even manage them on an on-going basis to help you maximize your return and get the most from your advertising dollar.
My Top 5 Reasons to Advertise with Microsoft:
1. Generally lower costs than AdWords
2. Many of your competitors likely aren’t advertising here
3. Unique content targeting opportunities
4. You should always diversify your advertising!
5. Better customer support from Microsoft
How do AdCenter and AdWords Compare?
Firstly Bing and Yahoo serve a different demographic than Google. Generally, it’s believed that Bing/Yahoo users tend to be older (36+) and more affluent. For now let’s look at the raw numbers as reported by ComScore in Sept 2011:
- 65% percent of searches were powered by Google (including Youtube), while 31% percent of searches were powered by Bing organic results.
- Bing and Yahoo combined accounted for over 5.1 Billion searches World-wide, which is a tremendous number of surfers that shouldn’t be ignored!
I offer Accredited adCenter set-up and management services for clients both large and small. Whether you have a monthly budget of $1000 or $10,000, you will receive my best, results-driven efforts to make your campaign a success! It’s simple, easy and affordable to get started…
- I can import your existing Google AdWords™ campaigns to Bing™
- adCenter is truly an efficient and affordable way to market your business
- You only pay when someone clicks on your ad and visits your website
- I’ll help you target your ads both geographically and demographically
Are you ready to reach out to people actively looking for your products and services? I’ll make it easy to get your campaign rolling, and you’ll discover why business owners just like you are flocking to Bing to drive targeted consumers to their websites. I am a Microsoft Accredited Professional Consultant and have both the knowledge and experience to make your MS campaigns a success.
Contact Me Today to learn more about your Pay-Per-Click Advertising options!