Vancouver Search Engine Optimization (SEO)

SEO is the acronym for Search Engine Optimization and refers to the process of improving your website visibility (a.k.a rankings) and volume of relevant traffic, from the organic search results displayed by the major search engines (Google, Yahoo, Bing, Ask).

Organic Search Optimization should be considered a crucial first step for all business websites. With more websites on the Web than humans on Earth, you can no longer simply put a website online and sit back waiting for customers to find you.

How Optimization (SEO) Will Benefit You:

  • Generate long-term traffic growth from the major search engines
  • Receive relevant, targeted visitors which converts into sales or leads
  • Grow your brand awareness and name recognition on the web
  • Minimal cost compared to other forms of Internet marketing

    • My Approach to Optimization:

    It begins with a complete audit and evaluation of your website to determine what changes and actions are required, and to capture a baseline to measure your improvement against. As the search engines are constantly evolving their algorithm’s and policies, SEO is an on-going process to ensure your site is keeping up with these changes.

    My approach to optimization is holistic in nature and goes beyond simply keyword ranking and considers all of the factors which can impact your search engine traffic and conversions. Let’s be honest, who cares if you “rank #1″ for keywords nobody searches for, or if visitors leave as fast as they arrive! Some of the factors considered include:

  • Sensible and easy-to-use navigation (usability)
  • A clear purpose, message and Call-To-Action
  • Original content containing important keyword phrases
  • Existing traffic, sources, and search engine visibility
  • Proper use of Meta-Tags (Title, Description)
  • Regular production and submission of XML Sitemaps
  • Strategically planned link-building efforts

    • So How Does This Site Rank?

    The table below contains a few search terms for which I appear at or near the top of the first of search results, and which have generated inquiries this year.

    KEYWORD SEARCH TERM
    GOOGLE
    BING
    YAHOO
    vancouver google advertising professional 1 1 1
    google adwords management vancouver 2 1 1
    google adwords consultant vancouver 1 2 3
    certified google adwords professional 1 1 1
    adwords expert in vancouver 1 1 4
    google analytics help vancouver 2 1 3
    certified seo vancouver 1 1 1

    * Results are from Google Canada & Yahoo Canada, July 20th, 2010

    Because of the competitiveness of generic terms such as ‘Internet Marketing’ & ‘SEO’, I chose to optimize for more specific, longer-tail search terms. My feeling is that consumers searching for these more specific phrases are further along in the buying cycle. I also made a conscious decision to focus on the local Vancouver market during 2010.

    Why choose Vancouver Coast Marketing?

  • Google Analytics trained and Qualified Individual (GAQI)
  • Certified Google AdWords Advertising Professional (GAP)
  • Over 16 years of hands-on experience in Internet Marketing
  • Actively involved in industry professional associations
  • Only Honest, Transparent and Ethical (white-hat) SEO practices
  • My objective is to exceed your expectations!

    • Request a Free SEO Evaluation & Estimate

    During January 2010 Americans conducted 15.2 billion searches using the core 3 search engines. Google accounted for 65%, followed by Yahoo with 17% and MSN with 11%.

    		 Certified Google Advertising Professional - Adwords Consultant
    Google Analytics Qualified Professional Individual Consultant
    Michael Owen manages the Search Engine Optimization aspect of my website and I achieved top results within the first few weeks of using his services. I highly recommend Michael as The Expert to see for your online business advertising/marketing needs.

    Dr. Marina Stoilov (June 2010)
    Downtown Vancouver Chiropractor

    Mike has extensive knowledge of SEO, Web-Marketing, Google Analytics and AdWords. His expertise enabled us to help us drive down cost of conversion and drive more qualified leads through our website. I would hire Mike again.�

    Mike M (Nov 2009)
    HRMSsolutions.com

    I have been impressed with the SEO and development skills that Michael has shown … This is why we recommend Michael to any of our clients seeking web development and/or SEO Skills.�

    Mark Proffit (April 2009)
    Commercial Director
    Rainbow Tourism

    Read additional Client comments Here, or on
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